With the unofficial start of Summer 2026 one month away – a season symbolic of sun and fun – one suncare brand found cloudy perspectives around a large number of digitally distracted consumers who are disconnected from the value in simple pleasures, like getting outside. A large-scale consumer survey commissioned by Banana Boat found that a dismal 60% of frisbees won’t get thrown for furry friends this summer as 72% of people plan to feel the sun’s warmth through a window. In an empower...